Revenue Mapping Engine

Understand exactly where revenue comes from — and where future revenue will come from

Customer Journey → Revenue Flow

LinkedIn Ad

₹2L

→
Website Visit

Engagement

→
Email Follow-up

₹1.5L

→
Demo Call

₹1.5L

→
Deal Closed ₹5L

Attribution Breakdown (Multi-Touch Model)

LinkedIn Ads

First touch

40%

₹2,00,000

Email

Mid funnel

30%

₹1,50,000

Sales Demo

Conversion

30%

₹1,50,000

💰 Current Revenue

This deal generated ₹5,00,000 based on multi-touch attribution.

Breakdown Logic

Revenue distributed across touchpoints based on engagement weight and influence score.

📈 Future Revenue (LTV)

Based on behavior + usage patterns, this customer is expected to generate:

₹12,00,000 Lifetime Value

How this is calculated

🤖 System Insight

LinkedIn Ads drive initial acquisition, while email and demos significantly influence conversion. This customer shows high expansion signals, making them a strong candidate for upsell campaigns.

Final Output

Allocate more budget to LinkedIn Ads, optimize email sequences, and trigger expansion workflows for this account.